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 ONHOLD Ad Copy Sample

 We appreciate your interest in ONHOLD. Below are several examples of real ad-copy topics written for a variety of clients in the wholesale, retail and service industry. If you've reviewed our aesthetics page, then you probably already know that we tend to favor feature/benefit copywriting -- designed to make the greatest impact on listeners. You should also note, in the copy below, that we target these messages to the caller and that callers may be end-users, or retailers or even wholesalers -- if the customer is a manufacturer. Messages may also be non-sales, either as general business information, history or customer service. While we supply service to hundreds of businesses, we hope these brief excerpts give you some idea of the ad-copy topics, content and impact ONHOLD music and messaging services can provide you.

Steel

Manufacturing

"When you call KNORR STEEL your calling one of the leading manufacturers of quality steel framing members. We're proud to provide leadership as well as industry know-how with a huge variety of manufacturer and construction associations. In addition to our long standing role in the Metal Stud Manufacturers Association, we're key members of the Metal Lath Steel Framing Division of the National Association of Architectural Metal Manufacturers, the Association of the Wall and Ceiling Industries - International, the Northwest Wall and Ceiling Bureau, The Western Wall and Ceiling Association and the residential advisory group of the American Iron and Steel Institute. At KNORR STEEL, we don't just make quality products, we help to make codes and standards that assist you in creating great steel structures - inside and out. We appreciate your call and look forward to serving you in a moment. Please hold while we work to help you personally."

Callaway Golf

Retail

"For the largest selection of Callaway product in the area, stop by GAMES PEOPLE PLAY and take a look at the Big Bertha Warbird woods, irons, putters and bags. The Great Big Bertha titanium driver has been dominating the market in the oversize titanium class. This club features an oversize club head and ultra-light graphite shaft. Countless customers have switched to the Great Big Bertha because it hits the ball further and straighter with less effort than any other club. We have a large selection of the Great Big Bertha Fairway woods in stock right now. These Fairway woods are available in 3,4,5, and 7. For all your needs in the Callaway line, hurry in to GAMES PEOPLE PLAY -- where we have demo sets of irons in steel and graphite shafts for you to try, before you buy. Thank you for calling. Please hold."

Hertz

 "Here at HERTZ EQUIPMENT RENTAL - "we go the distance!" No matter where your construction, installation site or operating plant is located - if you're in our calling area, your in our backyard. We have equipment and service staff available and we offer pick-up and delivery service to a huge service area. Best of all, we provide service 24 hours a day, 7 days a week. Whenever and whatever your need, you can count on us to offer equipment rentals at great prices, and "go the distance!" Whatever distance you require, when you require it. Thanks for calling. We look forward to being of service to you. Please hold."

Holiday Inn

Service

"Let HOLIDAY INN make you a part of our "Priority Club." Members get some additional perks that can make a big difference when you're traveling. As a member of the Priority Club, we guarantee a single, corporate room rate at all HOLIDAY INN Hotels -- even when your family shares your room. You receive free weekday newspapers and morning coffee or tea, complimentary beverages, dessert, and shoeshine, and best of all, free room upgrades whenever available. There's nothing like a little extra comfort when you travel. Let us tell you more about the benefits of joining HOLIDAY INN's "Priority Club" when we return on the line. Thank you for calling. We'll be right with you."

Thetford

Wholesale

"Don't let your customers leave your store without Thetford's Aqua-Kem liquid deodorant. Every one of your motor home customers, require regular black water treatment products and this concentrated holding tank deodorant works instantly to chemically neutralize odors. The long-lasting fresh fragrance is biodegradable and septic tank safe. A 3-pack of Thetford Aqua-Kem, Stock #20568, is on sale now for $3.28 - when purchased by the case. We appreciate your call to COAST DISTRIBUTION. Please hold."

All ad-copy posted above © 1998, 1997, 1996, 1995
ONHOLD, Advertising On Hold