AD COPY

 

written dialogue for recording by voice talent.

 

ANALOGUE (player)

 

a monophonic cassette player.

 

COPY

 

a duplicated tape (made from a custom or sweetened recording).

 

CUSTOM

 

a tape made from a new voice and ad-copy recording.

 

DIGITAL (player)

 

a mono-cassette player with digital memory chip.

 

DUPLICATION

 

(see COPY).

 

GENERATION

 

a measured loss of fidelity on tape due to duplication.

 

KSU

 

Key Service Unit (multi-line/station) phone system.

 

MOH

 

telecom industry acronym for Music On Hold.

 

NEEDLE-DROP

 

common music from a library used in broadcasting.

 

PBX

 

large capacity phone system.

 

SWEETENING

 

a tape made with past recorded messages and new music.

 

VOICE TALENT

 

professional actors who do voice recorded work.

 

VOICE-OVER

 

term for recorded voice performance.